Mr. & Mrs. Smith co-founders, Tamara and James Lohan first came up with the idea for a carefully curated collection of hotels after their first international trip as a couple turned out to be quite disastrous. The experience led them to write down every single thing they would want from a hotel. Those notes quickly became their business plan. What originally started as a guidebook has now become Mr. & Mrs. Smith, a carefully curated collection of 1,000+ boutique and luxury hotels across the globe.

Mr. & Mrs. Smith quickly gained a cult following. The global travel club now caters to more than 1 million like-minded members in 100+ countries and counts tastemakers like Stella McCartney, Olivia Von Holle, and Dita Von Teese as fans. The company now offers Smith24, a 24-hour customer service and booking support line and launched a “Family Hub” to highlight child-friendly hotels.

Listen in as Tamara and Monica discuss the trajectory of Mr & Mrs Smith, how she manages a team located around the globe, how to best tap into influencer marketing and why you have to balance the human and digital aspects of customer service.

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'Great businesses start small and come from ideas that can grow.' - Tamara Lohan

Show Notes:

• What is the mission of Tamara's business
• How Tamara got the idea for Mr. & Mrs. Smith
• When Tamara and her husband decided to quit their day jobs
• What she looks for in hotels
• When they started to go international
• How she came together to work with her husband on this project
• What is the size and layout of her team
• How Mr. & Mrs. Smith tapped into influencer marketing
• Why you have to balance the digital and human aspects of the business
• How to build a culture with a global team
• How people can use the Mr. & Mrs. Smith platform
• What challenges Tamara has faced

'At no point did we think this is not a great idea.' - Tamara Lohan

Links Mentioned:

• Find great hotels and book your stay with Mr & Mrs Smith
• Connect with Tamara:

Instagram | Twitter

'It's important that hotels make their customers feel good and sexy and special.' - Tamara Lohan